Momentum. I read lots of articles about book promotion and marketing, and I see that word used all the time. But what does momentum actually mean? And, if it’s so important, do I need to get some? Or is it my writing that’s supposed to have momentum? Isn’t momentum something to do with trains and cars? Or those equations my physics teacher used to give me kisses instead of ticks for?
The truth is, the articles don’t mean momentum in any of those ways, not really. They mean it in terms of a marketing campaign; the ability of your promotional activities to reach more and more people as the campaign goes on. Now, I spend a LOT of time marketing my books. Probably just as much time marketing them as I do writing them. It’s entirely necessary if you want to make any headway in the overcrowded book world. But until very recently my marketing had been sporadic, a blog here, an interview there. A video one month, a speaking engagement the next.
That all changed when my editor (Liz from Liz Loves Books) offered to arrange a blog tour for my latest release, Wye. I’d seen other blog tours running of course, tweets and Facebook posts about them crop up all the time, but I’d never had one of my own. I said yes immediately. I know experimenting with different forms of marketing is incredibly important. Even if your experiment proves unsuccessful in terms of boosting sales you will always learn something useful. Plus, my editor is a great friend and she offered to arrange a tour for free so win-win!
The first thing to do, I was told, was to write three completely different guest blogs related to the book I was trying to plug. The blog tour would run for a week, a different post on a different site every day, and these posts would include reviews, interviews, spotlights and guest blogs. I would have to do a lot of work and provide free copies of my book, and that was totally fine. After all, influential book bloggers are letting me on their sites and shouting about my release, the least I could do was dish out some content and a free copy of the book they were helping me with!
But it wasn’t until the tour started that I twigged it. Momentum. It’s the entire point of a blog tour. Reviews, interviews, spotlights and guest posts; I’ve done them all a hundred times before. But never for seven days in a row, never in a big orchestrated push. About three posts in to the tour I saw that chatter about my book was on the up, and that sales (helped by a tour-aligned price slash) were much healthier too. People were talking about my book every day. More and more people in more and more online communities were getting involved and frankly I was struggling to keep up! My book finally had some momentum behind it and I finally understood what the term meant.
Of course if you want your own blog tour, you don’t need a well-connected editor to arrange it for you (although it does help!). It’s entirely possible to arrange one for yourself using the connections you’ve made through social media and bookish events. As long as you remember to say your thank yous to the bloggers involved, to get your posts and interviews done in good time and to your best ability, there’s very little that can go wrong. And, as I’ve just described, the results can be astounding. So, what are you waiting for?
September 3, 2015Leave a comment
Guess what?! Wye is getting it’s very own blog tour! Between the 8th and 14th of August lots of lovely book bloggers will be hosting reviews, interviews, guest posts and much more, all in a bid to help promote the book. As a kind of hub for the whole exercise I thought I’d list the tour dates/stops here, and update them with links as bloggers post their features. Oh, and if you fancy helping out with shares, retweets or shout-outs, that would be awesome!
A huge thank you to all the amazing bloggers involved (especially Liz from Liz Loves Books, orchestrator of the tour) and hugs to anyone who’s helped spread the word too!
August 5, 2015Leave a comment
Just a quick note to say that you can now sign up to my shiny new author newsletter! If you do, you’ll get an occasional email jam-packed with info on my latest releases, bonus content, freebies, exclusive first looks and much more!
Click on the link below to sign up with your email address and you can unsubscribe at any time.
July 4, 2015Leave a comment
I’m thrilled to write that my new book, Wye is available now! Below is the cover as well as the novel’s blurb. Do let me know what you think!
Wye is losing hope. Sixteen and travelling through a rich wilderness with three other teenagers, she should be having the time of her life. And she might be if it weren’t for the thing hunting her; the tireless creature desperate to tear her and her friends limb from limb.
Through the remembered lessons of her favourite writers Wye has been trying to make sense of the cruel world she’s found herself inhabiting. But it’s not working. Wherever she turns there are monsters and memories, both of them poised to devour her if she can’t find a way to live with herself. What follows is Wye’s last chance at salvation, what follows is her journal.
June 3, 20153 Comments